Ravel & Unravel
Naming, brand identity and web design
Ravel & Unravel is a Vibrant, modern knitwear and made-by-hand apparel and accessories brand. All pieces are thoughtfully constructed from start to finish in their home studio in Tacoma, WA, using sourced materials from small businesses and 100% USA wool.
The business needed a complete rebrand, it had evolved over the years and the old identity and name were no longer representative. The new brand had to be effortless, strong and simple. Also, it had work seamlessly with bold colours and patterns
Ravel & Unravel is intimately connected to the core of the brand and its craft without being commonplace. It refers to the repetition present in the act of knitting and in the structure of patterns.
The brand is about self expression through personal styling, so it made sense to let each collection and item set the tone and character. The graphic solution is a sophisticated yet approachable monochromatic visual identity that allows craftsmanship, colour and patterns to take centre stage. The symbol is a nod to an unraveling yarn and the representation of a brand that keeps evolving. Two patterns were created, inspired by the texture of knitting and textiles. The online shop integrates all brand element and products to make the shopping experience easy and personal.