50 and Rising
50 and rising is a lifestyle blog catering for people over 50 with a hunger for discovering and learning. The client needed a radical change of strategy and identity to better engage with her
audience. The brand was bland and the content lacked focus. We worked together to establish the strategy, rename and rebrand.
The brand is centred on the idea of celebrating getting older, taking it as an opportunity to live more spontaneously, in big and small ways. Championing ageing and curiosity, always with a down to earth and positive approach to the pains and joys of experience. The concept behind the brand is movement. Keep learning, keep experiencing, keep having fun. Keep rising.