Client:
Names2Glue

Services:
Brand identity and UI design

 

Names2Glue is a Brazilian company that makes fun and useful products for kids and parents. They needed to renew the brand's image but without losing the logo completely. We have maintained the basic shape but reorganised the typography to improve the reading and balance the elements. The colours were the main change; we defined a new colour palette where joy and fun are the main message.

The re-design of the web page needed to take into account the fields of personalization of products, since many are labels that are printed on demand and customised by the customer. Within a predetermined base, I worked with the elements of the brand to create a positive and intuitive experience for the consumer, in all formats and devices.